NAYA Real Estate is a Saudi real estate developer redefining contemporary living through a human-centered approach to architecture and community building. Rooted in authenticity and driven by a forward-looking vision, NAYA views real estate not merely as construction, but as a complete lifestyle experience shaped by belonging, beauty, and long-term value.

To articulate this vision and establish a strong, distinctive market presence, NAYA partnered with DOO® to develop a comprehensive brand strategy and visual identity system that reflects its refined philosophy and aspirational positioning.

DOO® began by defining NAYA’s brand essence, strategic positioning, and core values—placing the human experience at the center of the brand narrative. Inspired by nature, balance, and the elegance of thoughtful design, the resulting identity captures a sense of warmth, sophistication, and timeless luxury.

The visual identity translates NAYA’s promise of elevated living into a cohesive and memorable brand experience. Through a refined logo system, a calm and elegant color palette, and carefully crafted typography, the brand expresses confidence, trust, and modernity. The project concluded with a detailed brand guideline to ensure consistency and clarity across all touchpoints, enabling NAYA to grow with a unified and enduring identity.