Arma Industries
Engineering the Future
Arma Industries is a specialized industrial company and manufacturing facility focused on steel and aluminum solutions, serving architectural and construction projects with high technical and engineering standards.
As Arma Industries expanded its capabilities and scope of work, there was a clear need for a strong brand foundation that could reflect its engineering depth, industrial expertise, and future-oriented vision—beyond being perceived as a traditional manufacturing entity.
At DOO®, we approached the project holistically—starting from brand strategy and extending through visual identity and spatial branding—to ensure consistency across all brand touchpoints.
Project's Overview
Client:
Arma Industries
Category:
Industrial Manufacturing · Steel & Aluminum · Architectural Systems
Location:
Tabuk - NEOM, SA
Year:
2025
Status:
Complate
Deliverables
Brand Strategy
Visual Identity
Brand Applications
Digital Kit
Exhibition Assets
Credits
Brand Strategy
Market Definitio
Brand Vision
Visual Identity
Repositioning
Go-To-Market Assets
Insights & Preparation
Background & Context
Arma Industries is a specialized industrial manufacturer operating at the intersection of steel, aluminum, and architectural systems. Serving complex construction and façade projects, the company required a brand that reflects engineering precision, operational reliability, and long-term industrial vision.
As the company expanded its capabilities, the need emerged for a brand system that could unify its industrial expertise with a contemporary, future-ready identity.
Challenge
The primary challenge was to move beyond the perception of a conventional manufacturing entity and establish Arma Industries as an engineering-led industrial partner—capable of delivering integrated, high-performance solutions across architectural and industrial environments.
The brand needed to communicate strength, clarity, and technical confidence while remaining flexible enough to scale across corporate, digital, and physical touchpoints.
Brand Strategy
Strategic Overview
Arma Industries is an engineering-led industrial brand specializing in steel and aluminum systems for architectural and construction applications. The strategy focuses on precision, structural clarity, and integrated solutions—positioning Arma as a reliable engineering partner capable of delivering complex, future-ready industrial systems with confidence and consistency.
Arma Industries is a future-focused industrial brand that engineers clarity, strength, and reliability into every system it delivers. The strategy emphasizes technical excellence, integrated thinking, and long-term value—positioning Arma as a trusted partner for advanced architectural and industrial projects.
