NAYA REALTY

Your New Address

NAYA is a modern real estate development rooted in the essence of contemporary Saudi living. It blends architectural clarity, warm materials, and refined simplicity to create a new expression of residential comfort.

The project required a complete brand redefinition — from strategic positioning and naming structure to a unified visual identity and digital presence capable of standing out in a fast-evolving market.

DOO® was commissioned to build the brand from the ground up, shaping its strategic foundation and crafting a distinctive visual system that reflects a new standard of modern living.

Project's Overview

Client:

NAYA Realty Inc.

Category:

Mixed-Use Residential Development

Location:

Riyadh, SA

Year:

2025

Status:

Brand launch + Sub-projects development

Deliverables

  • Brand Strategy

  • Visual Identity

  • Brand Applications

  • Digital Kit

  • Exhibition Assets

Credits

  • Brand Strategy

  • Market Definition

  • Naming & Architecture

  • Brand Vision

  • Visual Identity

  • Digital Presence

  • Marketing & Launch Planning

  • Repositioning

  • Go-To-Market Assets

Insights & Preparation

Background & Challenge

NAYA® needed a strong, forward-looking real estate brand that communicates elegance, modernity, and a new lifestyle proposition aligned with Tabuk’s evolving urban landscape. The challenge was to build a distinctive identity capable of standing out in a competitive and rapidly growing market.

Insights & Preparation

DOO® conducted deep research on regional real estate behavior, audience expectations, lifestyle trends, and competitive benchmarks. Key findings shaped a brand centered on serenity, belonging, and high-quality living — values strongly desired by the new generation of homeowners.

Brand Strategy

Strategic Overview

NAYA® is a modern, human-centered development brand that redefines residential living through calm architecture, intentional design, and emotional clarity. The strategy focuses on crafting meaningful spaces that feel personal, grounded, and timeless.

Modern Saudi Living

NAYA reflects the essence of contemporary Saudi living—rooted in culture yet designed for a new generation seeking warmth, privacy, and elevated simplicity. Each reference draws from authentic local textures, natural light, and architectural harmony.

Architectural Calm

Through refined spaces and thoughtful interiors, NAYA introduces a calm architectural language that blends precision, minimalism, and quiet elegance. It transforms the home into a serene environment where design feels effortless.

A New Sense of Belonging

At its core, NAYA is about belonging. It represents a living experience where comfort, identity, and lifestyle come together—creating a place that feels personal, meaningful, and unmistakably yours.

Modern Saudi Living

NAYA reflects the essence of contemporary Saudi living—rooted in culture yet designed for a new generation seeking warmth, privacy, and elevated simplicity. Each reference draws from authentic local textures, natural light, and architectural harmony.

A New Sense of Belonging

At its core, NAYA is about belonging. It represents a living experience where comfort, identity, and lifestyle come together—creating a place that feels personal, meaningful, and unmistakably yours.

Architectural Calm

Through refined spaces and thoughtful interiors, NAYA introduces a calm architectural language that blends precision, minimalism, and quiet elegance. It transforms the home into a serene environment where design feels effortless.

Modern Saudi Living

NAYA reflects the essence of contemporary Saudi living—rooted in culture yet designed for a new generation seeking warmth, privacy, and elevated simplicity. Each reference draws from authentic local textures, natural light, and architectural harmony.

Architectural Calm

Through refined spaces and thoughtful interiors, NAYA introduces a calm architectural language that blends precision, minimalism, and quiet elegance. It transforms the home into a serene environment where design feels effortless.

A New Sense of Belonging

At its core, NAYA is about belonging. It represents a living experience where comfort, identity, and lifestyle come together—creating a place that feels personal, meaningful, and unmistakably yours.

The New Address for Elevated Living

The New Address for Elevated Living

NAYA® is a human-centered development brand that creates calm, refined living experiences. The strategy focuses on meaningful design, emotional belonging, and modern Saudi elegance—crafting spaces that feel personal, intentional, and enduring. NAYA® promises elevated everyday living through quality, clarity, and a lifestyle shaped with purpose.

The strategy established:

The strategy established:

  • A differentiated market position

  • A naming and architecture framework

  • A verbal identity expressing confidence and elegance

  • A narrative that elevates NAYA from a development into a lifestyle brand

This clarity shaped every creative and digital decision moving forward.

Brand Ecosystem

Brand Ecosystem

This model was developed to represent the full ecosystem behind the NAYA brand and how its projects and experiences interact with audiences through interconnected layers of value and strategic drivers.

The strategy established:

  • A differentiated market position

  • A naming and architecture framework

  • A verbal identity expressing confidence and elegance

  • A narrative that elevates NAYA from a development into a lifestyle brand

This clarity shaped every creative and digital decision moving forward.

Brand Ecosystem

This model was developed to represent the full ecosystem behind the NAYA brand and how its projects and experiences interact with audiences through interconnected layers of value and strategic drivers.

Creative Direction

The creative direction explored how “modern living” could be translated into a calm, architectural, and elegant visual language.

01

Visual Identity System

The identity reflects elegance, movement, and rarity—echoing the conceptual inspiration behind the brand. Clean structures, warm premium tones, and rhythmic spacing form the foundation of the system.

02

Typograph System

The identity reflects elegance, movement, and rarity—echoing the conceptual inspiration behind the brand. Clean structures, warm premium tones, and rhythmic spacing form the foundation of the system.

03

Icongraph

The identity reflects elegance, movement, and rarity—echoing the conceptual inspiration behind the brand. Clean structures, warm premium tones, and rhythmic spacing form the foundation of the system.

04

Elements

The identity reflects elegance, movement, and rarity—echoing the conceptual inspiration behind the brand. Clean structures, warm premium tones, and rhythmic spacing form the foundation of the system.

05

Layout

The identity reflects elegance, movement, and rarity—echoing the conceptual inspiration behind the brand. Clean structures, warm premium tones, and rhythmic spacing form the foundation of the system.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

06

Touchpoints

The identity reflects elegance, movement, and rarity—echoing the conceptual inspiration behind the brand. Clean structures, warm premium tones, and rhythmic spacing form the foundation of the system.

Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

07

Brand launch

The identity reflects elegance, movement, and rarity—echoing the conceptual inspiration behind the brand. Clean structures, warm premium tones, and rhythmic spacing form the foundation of the system.

We create brands that inspire trust, shape perception, and drive business forward.

Let’s build what’s next

Let’s build what’s next

We create brands that inspire trust, shape perception, and drive business forward.

Let’s build what’s next

Let’s build what’s next

We create brands that inspire trust, shape perception, and drive business forward.

Let’s build what’s next

Let’s build what’s next