Cooldra is an innovative Saudi-based company dedicated to advancing clean energy through smart, efficient, and sustainable cooling technologies. DOO® was commissioned to create an identity system that communicates Cooldra’s mission to power a cleaner, smarter future.

The project began with a comprehensive brand strategy, focusing on merging environmental values with technical precision. The logo was inspired by the balance of energy flow and thermal fluidity—supported by a cool-toned color palette symbolizing purity, efficiency, and sustainability.

The identity extended across all corporate and operational applications, including stationery, pitch decks, environmental branding, and marketing materials. The visual system was built to be scalable and adaptable across various platforms—from digital assets to field-level deployments—ensuring a consistent and credible brand experience.