Masan Properties is a Saudi luxury real estate development firm known for crafting high-end residential projects that blend architectural excellence with meticulous attention to detail. In pursuit of a stronger market presence and a distinctive customer experience, Masan partnered with DOO® to design a comprehensive brand identity that reflects its upscale vision and aspirational values.

DOO® began by defining the brand strategy and market positioning, grounded in a deep understanding of Masan’s audience and core philosophy. The resulting identity embodies sophistication and clarity—featuring a sleek geometric logo, a timeless and elegant color palette, and refined typography that conveys exclusivity.

The new visual identity translates Masan’s promise of luxury living into a consistent and memorable brand experience. DOO® also developed the full suite of brand collateral and a detailed brand guideline to ensure consistent application across all touchpoints.