The NEOM Social Responsibility Award is a flagship initiative that recognizes individuals and projects making a positive impact within NEOM communities and surrounding regions. DOO® was commissioned to create a comprehensive brand identity that captures the values of giving, empowerment, and sustainable development at the heart of NEOM.

The project began with the conceptual design of the award itself—a geometric trophy inspired by the landscape of NEOM, symbolizing interconnectedness between people and place. The form and material were carefully selected to evoke purpose, resilience, and integrity.

The identity extended to a full visual system that included the logo, color palette, official documentation, certificates, ceremony graphics, and presentation assets—ensuring a consistent and dignified visual language for all touchpoints of the award experience.

DOO® also designed the award ceremony environment, including stage visuals, motion graphics, and branded materials—transforming the moment of recognition into a meaningful and visually resonant experience that reflects NEOM’s dedication to social progress.