Zaki is a local eatery built on a simple promise: flavor comes first. Known for its fresh recipes and comforting dishes, the restaurant needed a brand that communicates its essence—homemade quality with a contemporary twist. DOO was commissioned to reimagine the brand from the ground up.

We began by defining a friendly, down-to-earth brand strategy that reflects the restaurant’s approachable personality. The logo design drew inspiration from Eastern culinary heritage, reinterpreted in a modern, minimalist style. A warm color palette and soft typography were chosen to evoke a sense of hospitality and freshness.

The identity extended into every visual touchpoint: menu design, packaging, uniforms, wall graphics, and signage—ensuring the brand is felt throughout the customer journey, from the first glance to the last bite.

DOO also developed a responsive, user-friendly website for Zaki, offering an intuitive digital experience where visitors can browse the menu, place orders, and connect with the brand in a seamles and appetizing way.