DOO® Signature Program
Communication® is DOO®’s signature program for organizations that need to communicate complex information with greater clarity, consistency, and impact.
The program brings editorial, digital, and organizational communication together into one connected system — helping organizations structure what they communicate, how they present it, and how audiences experience information across publications, platforms, and internal channels.
The Challenge
Organizations communicate across an increasing number of audiences, channels, documents, and platforms.
Without a clear system, information becomes fragmented — reports feel disconnected from digital platforms, internal communication operates independently from external messaging, and important information becomes difficult to understand.
Communication® brings structure to this complexity, creating connected communication systems that make information clearer, more consistent, and easier to experience.
Why Communication®
01
Greater Clarity
Organize complex information into structures that audiences can understand and navigate.
02
Consistent Communication
Create greater alignment across publications, digital platforms, presentations, and organizational channels.
03
Stronger Storytelling
Transform information, achievements, strategy, and performance into meaningful narratives.
04
Better Information Design
Use hierarchy, typography, data visualization, and editorial systems to improve comprehension.
05
Connected Channels
Align editorial, digital, and internal communication within one coherent framework.
06
Built for Continuity
Create systems and templates that teams can use consistently beyond a single publication or campaign.
Our Approach
Communication® begins by understanding the information, audience, purpose, and channel before determining how communication should look. The objective is not simply to design content, but to build systems that help organizations communicate consistently and effectively over time.
Clarity First
We simplify complexity without removing the substance, meaning, or importance of the information.
Audience-Led
Different audiences require different levels of information, context, language, and interaction.
Editorial Thinking
Narrative, hierarchy, typography, imagery, and information design work together to guide understanding.
Connected Systems
Reports, websites, presentations, internal communication, and digital content should reinforce one organizational voice rather than operate independently.
The Journey
01
Understand
Communication objectives
Audience groups
Existing channels
Content landscape
Information requirements
Organizational context
02
Structure
Content architecture
Information hierarchy
Narrative framework
Communication priorities
Channel strategy
Editorial structure
03
Create
Content development
Editorial direction
Visual communication
Information design
Data visualization
Digital direction
04
Build
Publications
Digital platforms
Presentations
Templates
Internal communication tools
Content systems
05
Enable
Guidelines
Templates
Asset systems
Implementation
Knowledge transfer
Ongoing communication framework
What We Deliver
Editorial & Reporting
Annual Reports
Executive Reports
Investor Publications
Government Publications
Corporate Reports
Sustainability Reports
Special Publications
Editorial Design Systems
Content & Narrative
Content Architecture
Editorial Strategy
Corporate Storytelling
Content Development
Copywriting
Messaging Frameworks
Information Structuring
Information Design
Data Visualization
Infographics
Charts & Diagrams
Performance Communication
Information Hierarchy
Complex Data Simplification
Presentation Systems
Executive Presentations
Corporate Presentations
Investor Presentations
Presentation Templates
Leadership Communication Materials
Digital Communication
Website Strategy
Content Architecture
UX/UI Direction
Corporate Websites
Digital Publications
Interactive Reports
Digital Communication Systems
Organizational Communication
Internal Communication Systems
Employer Communication
Leadership Communication
Employee Publications
Organizational Campaigns
Internal Content Frameworks
The exact communication system is tailored to the organization, audience, content requirements, and channels involved.
Selected Work
What Communication® Creates
Questions
What types of organizations is Communication® designed for?
Can Communication® be used for a single annual report?
Does DOO® develop the content as well as the design?
Can Communication® include a website?
Does the program include data visualization?
Can Communication® support internal communication?
01
Timeline
Project dependent
Communication® engagements vary depending on content volume, stakeholder structure, number of channels, language requirements, approvals, and production complexity.
02
Participation
Access to relevant organizational information
Coordination with content owners
Stakeholder interviews when required
Timely content review
Data and information validation
Key approvals at defined milestones
03
Deliverables
Depending on scope:
Communication Framework
Content Architecture
Editorial System
Publication or Digital Experience
Information Design System
Templates & Assets
Communication Guidelines
04
Working Model
Communication® can be delivered as a focused publication project or as a broader ongoing communication system involving multiple departments, audiences, and channels.
05
Continuity
Systems, templates, and guidelines can be developed to support future publications, reporting cycles, digital updates, and ongoing organizational communication.
Explore DOO® Signature Programs
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Communication®
Build a communication system that transforms information into clear, consistent, and meaningful experiences across every audience and channel.