DOO® Signature Program
Experience® is DOO®’s signature program for organizations that want their brand to be experienced — not simply seen.
The program translates brand strategy and identity into meaningful physical, spatial, and sensory touchpoints, connecting environments, events, packaging, awards, corporate gifts, and branded interactions within one cohesive experience system.
The Challenge
A strong identity can lose its impact when the experiences surrounding it feel disconnected.
An event, space, package, sign, gift, award, or physical touchpoint may appear individually well designed — yet without a shared system, the overall brand experience becomes fragmented.
Experience® connects these interactions, translating brand strategy into coherent physical and experiential expressions that people can see, navigate, touch, receive, and remember.
Why Experience®
01
Connected Experiences
Bring physical and experiential touchpoints into one coherent brand system.
02
Stronger Brand Presence
Extend identity beyond communication into the environments and objects people actually encounter.
03
Memorable Interactions
Create meaningful moments that strengthen recognition and emotional connection.
04
Consistency Across Touchpoints
Maintain brand integrity across spaces, events, packaging, signage, and physical applications.
05
Designed in Detail
Consider materials, scale, production, usability, and context as part of the creative process.
06
From Concept to Reality
Connect creative direction with practical implementation and production requirements.
Our Approach
Experience® begins with the brand and considers how it should behave when it enters the physical world. Every touchpoint is treated as part of a larger system — allowing environments, objects, events, and interactions to reinforce the same strategic idea.
Brand-Led
Every experience begins with the brand’s strategy, identity, personality, and intended perception.
Context Matters
We design for the environment, audience, occasion, behavior, and operational requirements surrounding each interaction.
Detail Creates Value
Material, proportion, finish, typography, production, and physical execution all influence how the brand is perceived.
One Connected System
Individual touchpoints should not compete with each other. They should work together to create one recognizable experience.
The Journey
01
Understand
Brand context
Audience
Environment
User journey
Operational requirements
Existing touchpoints
02
Define
Experience objectives
Touchpoint strategy
Experience principles
Creative territories
Priority interactions
03
Design
Experience concept
Spatial graphics
Packaging
Signage
Objects
Event systems
Material direction
04
Develop
Design detailing
Specifications
Production files
Material selection
Prototyping
Supplier coordination
05
Deliver
Production guidance
Implementation
Quality control
Installation support
Final experience assets
What We Deliver
Spatial
Environmental Branding
Spatial Graphics
Signage & Wayfinding
Workplace Branding
Retail Brand Environments
Hospitality Touchpoints
Events & Activations
Event Identity Systems
Event Branding
Branded Environments
Exhibition Experiences
Activations
Stage & Backdrop Systems
Event Collateral
Awards & Corporate Gifts
Award Concept Development
Bespoke Award Design
Corporate Gift Concepts
Executive Gifts
Recognition Programs
Premium Presentation & Packaging
Experience Direction
Experience Strategy
Creative Direction
Material Direction
Experience Guidelines
Production Specifications
Implementation Guidance
Packaging
Packaging Systems
Structural Packaging Direction
Labels
Product Presentation
Premium Packaging
Unboxing Experience
Brand Touchpoints
Printed Materials
Branded Objects
Corporate Applications
Presentation Kits
Welcome Kits
Customer Touchpoints
The exact experience system is tailored to the brand, audience, environment, and requirements of each engagement.
Selected Work
What Experience® Creates
Questions
What types of experiences can Experience® cover?
Do we need an existing brand identity?
Can DOO® handle production as well as design?
Can Experience® cover only one touchpoint?
Can the program include events?
Can Experience® work alongside other Signature Programs?
01
Timeline
Project dependent
Experience® engagements vary significantly depending on scale, production requirements, number of touchpoints, suppliers, and implementation complexity.
02
Participation
Access to existing brand assets
Clear operational requirements
Stakeholder collaboration
Site or environment information where applicable
Timely design and production approvals
03
Deliverables
Depending on scope:
Experience Concept
Creative Direction
Touchpoint Design System
Production-Ready Artwork
Material & Finish Specifications
Prototype Direction
Implementation Guidelines
04
Working Model
Strategy and design can be developed remotely, with site visits, workshops, production reviews, and implementation support incorporated when required.
05
Production
Production requirements are assessed individually based on location, materials, quantities, technical requirements, timelines, and supplier capabilities.
Continue with DOO®
Building Strategic Brand Foundations
Repositioning Brands for What’s Next
Communication®
Editorial, Digital & Organizational Communication Systems
Experience®
Turn your brand into a connected experience across the places, objects, moments, and interactions that matter.